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Dura Vista

Privacy Policy

Effective Date: [30/06/2023]
Last Updated: [16/06/2025]

Dura Vista Ltd ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our eCommerce platform, including when you create an account, sign in, and make purchases.

This Policy complies with the UK General Data Protection Regulation (UK GDPR) and other applicable UK data protection laws.

1. Information We Collect

When you interact with our website www.duravista.co.uk or our ecommerce platform www.duravista.shop  we collect and process the following categories of personal data:

a. Account Information

  • Full name
  • Email address
  • Password (encrypted)
  • Phone number (optional)
  • Shipping and billing address

b. Transaction & Order Information

  • Purchase history
  • Payment details (processed securely by third-party providers—we do not store full card details)
  • Delivery instructions and history

c. Technical & Usage Information

  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and analytics data (see Section 6)

2. How We Use Your Information

We use your personal data to:

  • Register and manage your account
  • Process and fulfil your orders
  • Communicate order updates and respond to queries
  • Improve our website, products, and services
  • Prevent fraud and ensure site security
  • Comply with legal obligations (e.g. tax, accounting)

3. Legal Basis for Processing

Under the UK GDPR, the lawful bases we rely on include:

  • Contractual necessity – to process purchases and deliver goods
  • Legal obligation – for record-keeping and compliance
  • Legitimate interest – to improve our services and detect fraud
  • Consent – where required for marketing or non-essential cookies

4. How We Share Your Data

We do not sell or rent your personal data. We may share it with:

  • Trusted service providers (e.g., delivery companies, payment gateways, IT support)
  • Regulatory authorities when required by law
  • Professional advisers (e.g., accountants, legal advisers)

All third parties must respect the security of your data and process it in accordance with the law.

5. International Transfers

Some of our third-party providers may store or process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or UK adequacy decisions.

6. Cookies and Tracking Technologies

We use cookies to:

  • Maintain your session and cart
  • Analyse site usage
  • Customise content and user experience

You can manage cookie preferences via your browser or our cookie banner. For more detail, see our [Cookie Policy].

7. Data Retention

We retain your personal data only as long as necessary for the purposes we collected it for, including satisfying legal, tax, or reporting requirements. Account and order information is typically retained for six years for UK tax compliance.

8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion ("right to be forgotten")
  • Restrict or object to processing
  • Data portability (to transfer your data)
  • Withdraw consent (where applicable)
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at accounts@duravista.co.uk.

9. Data Security

We use industry-standard security measures to protect your data, including:

  • Encrypted connections (HTTPS)
  • Secure password storage
  • Access controls and firewalls

While we take every reasonable step to safeguard data, no system is 100% secure.

10. Children’s Privacy

Our website is not intended for children under 18. We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Policy regularly.

12. Contact Us

For any questions about this Privacy Policy or your personal data, please contact:

Dura Vista Ltd
Email: accounts@duravista.co.uk
Address: Unit A3 Lochar Industrial Estate, Catherinesfield RD, Dumfries, DG1 3PJ, United Kingdom.


ICO Registration Number: 1497 8126